THE IMPORTANCE OF VIDEO MARKETING
boosts conversion
Video should be seen as an investment. Including video on a campaign increases conversions by 80%. Consumers will always prefer video content to reading.
builds trust
90% of users say that product videos are helpful in the decision process. It’s the perfect way to create a personality for your company and your brand.
encourages social shares
92% of mobile video consumers share videos with others and 74% of people who see a product in action via an explainer video will buy it.
Search engines love it
Search engines love videos as they see them as high-quality content. Using videos in various types of content work wonders for your SEO.
easy to digest
A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages. What would you rahther – read or watch?
builds credibility
The more videos you have to help educate and inform your customers, the more you will build on that foundation of trust. And trust translates to sales.
Did you know, video continues to be one of the most effective elements in a digital marketing strategy so far leading up to 2021 — and with good reason.
As visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. Video as a means of storytelling and advertising is no longer a nice option – it’s a necessity. If you want to increase conversion and exposure, a video marketing strategy is the only way to go.
Don’t just take our word for it – check out these mind-boggling stats showing the proven power of using video to increase brand awareness and kick your marketing efforts into overdrive.
